HubSpot’s Inbound 2025: What You Need to Know

HubSpot has just rolled out their Fall 2025 Spotlight releases at Inbound 2025 and these aren’t small tweaks. They’re game-changers in how you use and connect your customer data.

HubSpot is making it easier than ever to pull together all your scattered data, cut down manual work, and actually use AI in ways that feel useful (not gimmicky).

Here’s a breakdown of the most impactful updates and what they mean for you.

Smarter CRM Tools

Flexible CRM Views
No more one-size-fits-all tables. Now, teams can view data the way that makes sense to them:

• Sales can see pipeline flow and stuck deals

• Marketing can track funnel conversion

• Service can monitor support case trends

• Leadership gets executive dashboards

In short: everyone sees what matters most, instantly.

Self-Generating CRM
HubSpot now uses AI to automatically enrich contact and company records.

• Pulls info from emails, calls, and comms so your team spends less time on manual data entry

• Smart Properties let you set up AI to research custom fields (like competitor info or key company details)

Smarter Customer Support

Breeze Customer Agent
An AI-powered assistant that can handle chat, email, WhatsApp, Facebook, and voice 24/7.

• Answers FAQs, qualifies leads, and routes complex issues to your team

• Cuts ticket volume in half while improving customer experience

The key here is setup: a generic knowledge base will give generic answers. But when tailored properly, this tool can scale support without scaling headcount.

Smarter Data

Data Studio
For anyone who’s tired of exporting, cleaning, and re-uploading data: this one’s big.

• Connect spreadsheets, apps, or data warehouses directly into HubSpot

• Data flows automatically into reports, lists, and workflows

• No more wasted hours on manual updates

This means your AI and reporting finally run on complete, accurate data — not half the picture.

Smarter Marketing

AI-Powered Email
HubSpot’s AI can now generate branded email drafts from a simple prompt.

• Auto-personalises emails using CRM data

• Predicts best send times and engagement likelihood

• Imports designs from other platforms in minutes

Teams could be saving ~25% of creation time and getting better engagement.

Breeze Studio
Think of this as a control room for AI Agents across marketing, sales, and service.

• AI that actually understands your business (because it’s trained on your data, not generic info)

• Can qualify leads, generate on-brand content, or manage support requests

Why Strategy Still Matters

Here’s the catch: simply “turning these on” won’t unlock their full value.

• AI is only as smart as the data you feed it

• Poor setup = poor results

• The real power comes when these tools are tailored to your processes, teams, and goals

That’s where we come in. At Centralise, we’ve helped businesses get HubSpot setups right from day one, and we know how to make sure these new features aren’t just shiny, but strategic.

Ready to Take Advantage?

These updates are some of the biggest shifts we’ve seen in HubSpot in years. If you’d like to see how they could work for your business, we’d love to chat.