HubSpot has just rolled out their Fall 2025 Spotlight releases at Inbound 2025 and these aren’t small tweaks. They’re game-changers in how you use and connect your customer data.
HubSpot is making it easier than ever to pull together all your scattered data, cut down manual work, and actually use AI in ways that feel useful (not gimmicky).
Here’s a breakdown of the most impactful updates and what they mean for you.
Flexible CRM Views
No more one-size-fits-all tables. Now, teams can view data the way that makes sense to them:
Sales can see pipeline flow and stuck deals
Marketing can track funnel conversion
Service can monitor support case trends
Leadership gets executive dashboards
In short: everyone sees what matters most, instantly.
Self-Generating CRM
HubSpot now uses AI to automatically enrich contact and company records.
Pulls info from emails, calls, and comms so your team spends less time on manual data entry
Smart Properties let you set up AI to research custom fields (like competitor info or key company details)
Breeze Customer Agent
An AI-powered assistant that can handle chat, email, WhatsApp, Facebook, and voice 24/7.
Answers FAQs, qualifies leads, and routes complex issues to your team
Cuts ticket volume in half while improving customer experience
The key here is setup: a generic knowledge base will give generic answers. But when tailored properly, this tool can scale support without scaling headcount.
Data Studio
For anyone who’s tired of exporting, cleaning, and re-uploading data: this one’s big.
Connect spreadsheets, apps, or data warehouses directly into HubSpot
Data flows automatically into reports, lists, and workflows
No more wasted hours on manual updates
This means your AI and reporting finally run on complete, accurate data — not half the picture.
AI-Powered Email
HubSpot’s AI can now generate branded email drafts from a simple prompt.
Auto-personalises emails using CRM data
Predicts best send times and engagement likelihood
Imports designs from other platforms in minutes
Teams could be saving ~25% of creation time and getting better engagement.
Breeze Studio
Think of this as a control room for AI Agents across marketing, sales, and service.
AI that actually understands your business (because it’s trained on your data, not generic info)
Can qualify leads, generate on-brand content, or manage support requests
Here’s the catch: simply “turning these on” won’t unlock their full value.
AI is only as smart as the data you feed it
Poor setup = poor results
The real power comes when these tools are tailored to your processes, teams, and goals
That’s where we come in. At Centralise, we’ve helped businesses get HubSpot setups right from day one, and we know how to make sure these new features aren’t just shiny, but strategic.
These updates are some of the biggest shifts we’ve seen in HubSpot in years. If you’d like to see how they could work for your business, we’d love to chat.