UPCOMING EVENT
The data enablement journey
Adoption,
Automation,
Maturity
Your AI investment is only as good as the data underneath it.
UK businesses lose an estimated £900bn a year to dirty data. 22% of customer records in the average UK database are inaccurate. And 49% of executives say data quality is the number one barrier to getting value from AI.
Most teams know they have a data problem. Fewer know how to fix it. Even fewer have seen what happens when you do.
This evening gives you the full picture, from diagnosis to delivery, in one room.
EVENT DETAILS
10 York Road, Waterloo, London
23rd April 2026, 6pm - 10pm
Limited number of attendees only
The Data Enablement Journey. Adoption, Automation, Maturity.
What we're doing
We're hosting a practical, insight-led evening for revenue and operations leaders who want to move beyond disconnected systems and unfulfilled potential, and start building real, scalable capability.
Structured around the Centralise, Optimise, Scale framework, the evening is split into two halves: three expert talks that tell the full story of data maturity, followed by three hands-on sessions where you practise the first steps yourself.
No fluff. No sales pitches. Just honest guidance, real use cases and something you can act on the following Monday.
What we’ll cover
The Lecture
Three 30-minute talks, one narrative thread.Centralise: The real cost of bad data. The numbers, the framework, and why this is the foundation everything else depends on
Optimise: How data maturity reshapes RevOps. Team structure, automation, and technology decisions that actually connect to commercial outcomes
Scale: What becomes possible when the foundations are right. AI, automation and intelligent growth in practice, not in theory.
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The Learn
Three 15-20 minute hands-on sessions, each paired with a pillar. Real screen shares, real tools, real takeaways.
Centralise in Practice: Live data mapping and cleaning. What the process actually looks like, with a Miro board template to use the following Monday
Optimise in Practice: From clean data to HubSpot power, nurture flows, sequences and advanced automation that actually works
Scale in Practice: Advanced reporting and AI from basic dashboards to decision-ready insight, with a reporting framework one-pager to take home
Every attendee leaves with a physical takeaway and a clear set of next actions.
Who it’s for
This event is designed for:
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RevOps, Marketing Ops, Data and Operations leaders
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Teams using (or considering) HubSpot and wanting to get more from it
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Organisations that have invested in automation that hasn't delivered what was promised
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Anyone who wants to understand what "AI-ready" actually means... in practice, not in pitch decks
Meet our speakers
Our speakers combine CTO-level technical strategy, executive operational leadership, commercial marketing expertise and hands-on HubSpot enablement.
Together, they represent the full spectrum of data maturity, from technology architecture to adoption, automation and performance reporting.
Gemma Whitehouse
Gemma helps organisations solve complex problems with technology, scale their products, solutions and teams, and develop strategies that drive sustainable growth.
With experience across engineering, product development and investment, she brings a rare ability to connect technology decisions to commercial outcomes. Her work focuses on preparing businesses to scale, driving operating efficiency and ensuring systems support long term strategic goals.
Daniel
O'Reilly
Dan spent four years at HubSpot working with growing businesses across the UK and Europe, close enough to see what actually holds companies back. It's rarely the technology. It's the business logic sitting outside it: the process decisions, the judgment calls, the context that lives in people's heads but never makes it into the system.
That experience led him to found Centralise, a HubSpot Elite Partner built around a simple belief: most B2B companies don't have a CRM problem, they have a revenue visibility problem.
250+
Trusted by 250+ mid-market B2B organisations
Top 1%
Top 1% HubSpot Elite Partner globally
25+ SPECIALISTS
25+ specialists across UK and Ireland
Helping the following businesses maximise their potential with HubSpot
Book your spot
Elite HubSpot expertise that helps you really understand your customers
Why your data matters and how Centralise makes it easy
Bring everything together: We pull in your sales, marketing and service data so you’re not dealing with loads of disconnected tools.
Make your data actually useful: Once everything’s clean and in one place, you can build better automation, score leads properly and make decisions based on real insights.
Grow without the chaos: As your business scales, your data setup scales with you, no more messy silos slowing things down.
Ready for the future: We don’t just set things up and leave you. We help you build a roadmap for long-term data maturity — even as things move into AI.
