If you’ve looked at HubSpot’s website and thought, “This seems much cheaper than the quote I just got,” you’re not alone.
HubSpot’s listed prices focus on licenses and guided onboarding, a lightweight, one-call-every-10-days-for-3-months kind of model. That might work if you’ve got someone in-house who’s implemented HubSpot a few times before and can do the heavy lifting.
But for most companies, it’s not that simple.
We’ve worked with over 100 companies onboarding to HubSpot, and here’s what we’ve learned.
A good rule of thumb: match your first-year HubSpot license spend with your implementation investment.
For example, a company using Marketing Professional (2,000 contacts) and Sales Professional (6 users) would spend roughly £13,000 in year one on licenses. A similar budget should be expected for a successful implementation with a top-tier partner.
Why? Because it’s not just about turning the tool on, it’s about setting it up to actually deliver value.
Our typical onboarding process includes:
We start with what’s essential, then scale as needed.
The website pricing is for “we teach, you do.” Our approach is more like “we teach, we do together.”
We collaborate with you to map your systems, migrate your data, and implement the platform in a way that actually supports your team from day one. That includes hands-on setup and guided strategy, not just advice over Zoom.
And because we do this every day, we can spot risks before they become problems. That’s hard to put a price on, but it makes a huge difference.
It can if you don’t plan properly.
HubSpot’s pricing model has changed a lot in recent years. Here are a few key things to know:
There are also usage-based features (like reporting, custom objects, or API limits), but most customers don’t run into these early on. What’s more important is choosing the right bundle and contract length upfront, and avoiding surprises later.
We typically do a license audit every 6 months for our clients to keep things optimised.
One of the biggest misconceptions we hear: “Once HubSpot is set up, we won’t need support.”
In reality, HubSpot evolves quickly, with over 250 updates in the past year alone. Without a clear process, things can get messy fast. We’ve seen businesses end up with 400+ disconnected workflows, built by dozens of people, with no clear ownership.
To avoid this, we offer ongoing support, ranging from a few hours a month to a fully managed RevOps team, depending on what you need.
Our support includes:
Whether you’re looking for guidance or hands-on help, we’re here to make sure HubSpot stays aligned with your business as it grows.
HubSpot is powerful, but pricing can be hard to decipher, and implementation isn’t one-size-fits-all. The good news? With the right partner, you can avoid missteps, plan for growth, and get the most out of your investment from day one.
Want to talk it through? Book a no-pressure, 15–20 minute call and we’ll walk you through how we’d approach your setup.